Mobile devices aren't just another channel for marketing—they're often the primary way people interact with brands, content, and services. A mobile-first marketing strategy is no longer optional—it's essential for business growth.

Content Atomization: Transform Your Big Ideas into 30 Days of Engaging Content — Point Blank Public Relations

Success in content creation isn't about avoiding challenges altogether – it's about approaching them with strategy and intention. By maintaining high standards in your content atomization, staying meticulously organized, and learning from common pitfalls, you can build a content strategy that not only resonates with your audience but also drives meaningful engagement across all platforms.

Your to-do list may feel endless, but remember: you don’t have to do it all alone. Outsourcing specific responsibilities, such as marketing and PR, can significantly lighten your workload.

Partnering with professionals who can handle social media campaigns, media outreach, or email marketing allows you to focus on what you do best—running your business and connecting with your customers. Agencies like Point Blank PR specialize in helping small businesses thrive, especially during high-pressure times.

The 2024 Black Friday and Cyber Monday (BFCM) shopping season proved to be another pivotal moment in the retail calendar. With shifting consumer behavior, evolving technologies, and innovative strategies, it’s time to look at what worked, what didn’t, and what we can learn for 2025. Let’s dive into some key insights you may want to implement into your business strategy in 2025. 

PR basics for small businesses. A guide to walk you through the essentials of PR, help you figure out if your business is truly ready for PR, and show you how PR can help your brand.

New year, new business goals. As 2024 winds down, it's time for thoughtful planning and strategic action so you can enter 2025 with confidence, focus, and clear goals. Here are some Q1 marketing and PR tips for small businesses. Whether you're looking to grow your brand, connect with new customers, or refine your operations, this checklist will help you lay a solid foundation for success.

It’s November, and if you haven’t started holiday gift guide pitching yet, you’re not alone. As the owner of a small business, you’re juggling numerous roles—from holiday sales prep to 2025 planning. It’s no surprise you’re only now thinking about getting your products into those valuable holiday round-ups. While ideally, you would have kicked off holiday gift guide pitching in October, there’s still time to secure last-minute placements! Here’s how to make a strong impression on a tight timeline.

The holidays are a golden time for small businesses, but success doesn’t happen without a little prep work. Here are four essential steps every small business should take to make the most of the season and finish the year strong!

 Small Business Saturday occurs every year on the Saturday after Thanksgiving and is a golden opportunity for small business owners to get some well-deserved love. But in such a crowded marketplace, how can you ensure you’re making the most of it for your business?